I think this is the most important piece of information I can share with our clients, and I hope you’ll make it the primary focus of your strategy for online success.
This is a strategy that I’ve used many times in the businesses I’ve worked with, including all of my own. And, although it seems like a simple process, it’s dependably powerful and will get results if you make it a part of your daily business routines. It really works. I’ve done it.
If you’ll make time for these simple tasks, you’ll see immediate results. It’s starts out small and grows on a daily basis. If you’ll do these things consistently for 9-12 months, you’ll build a business that’s recognized, busy every day and generates income.
Let’s get started:
Memorize this statement:
“Income” Is Directly Related To “Output”
And here’s the only catch:
How much income is determined by how much you “put out”.
Output… A Little Every Day
Step 1: Create “Posts” or a “Blog” on your website (30-45 minutes per day)
It’s easy to create new posts for your blog or website, and keeping the content and information on your site is a key factor in getting good rank and results with Google and other search engines. Each of your posts should include at least one photo or graphic, a paragraph or two of descriptive text and a featured image (at bottom right of the post editor).
Watch this short tutorial
Step 2: Post those web pages to Facebook and other social media platforms (30 minutes per week)
When you post a web page or blog post to Facebook, you’ll start reaching a much larger audience than “just your friends”, and if you’re creative about it, you’ll establish more “brand recognition” for your company or your site. The key to using Facebook is to be consistent. Post something at least once a day for best results.
Watch this short tutorial
Step 3: Build an e-mail list for website visitors and potential customers
As mentioned in this article about online spending, nothing is more valuable to an online business than an e-mail address. While “harvesting” e-mail addresses from “just anywhere” is no longer advisable, you always have a lot of opportunities to collect e-mail addresses from people you talk to, from Facebook friends and “commenters” (just ask) and from sign-up sheets and forms you can use in your business. Collect as many as you can!
* The best way to save a list of e-mail addresses as you collect them is to save 1 per line in a text document. They can be imported into your newsletter provider when you set up your newsletter account. (We use MailChimp and ConstantContact)
Step 4: Send out a “newsletter” or announcement every two weeks.
Using MailChimp or ConstantContact as your bulk-mailer for newsletters is highly advisable. These companies are known as reliable senders for large batches of e-mails and will help your e-marketing mails from ending up in the spam folders of recipients.
Once you’ve created a few simple newsletters, you’ll get the hang of it and will be able to put one together in less than an hour. (Tutorials coming soon)
Your newsletters will have the most positive outcome if you send them consistently, every two weeks. Tuesdays or Wednesdays at 9-9:30 am are the best times to schedule them for sending.
MOST IMPORTANT: Finding that 30-45 Minutes A Day
It isn’t complicated computer stuff. The hardest part of maintaining an “E-campaign” is simply re-arranging your daily schedule to include 15-30 minutes each day for creating new posts on your website, posting those pages to social media three or four times per week and collecting as many e-mail addresses of visitors and prospects as possible.
E-Newsletters And Campaigns
Creating “Output” in the form of E-campaigns and newsletters is the very best way to get more traffic and potential customers to your website. Done over a period of time, a business can greatly expand its reach, brand recognition and income.
Newsletters should be short and concise, and should lead the reader back to your site, so include plenty of links to your site in your campaigns. Remember, the object is to get traffic to your site – as often and as consistently as possible.
You’ll be amazed at the results.
This is not a technical writing and purposely avoids long technical explanations about how and why things work the way they do. The sole purpose of this article is to assist our clients in their every-day efforts to maintain and grow their online assets.